Building a business blog is one of the easiest ways to get the word out about your products and services. It also helps you build authority as an industry leader. Yet, there’s a bit more to blog writing than meets the eye. Here are five easy ways to rock your business blog.
Establish a Presence
Establishing a presence is top priority. Without it, no one knows who you are or what you’re about, outside of guessing. Setting up a blog is easier than you think and there are a couple of ways to do it. First, decide on the platform.
You could begin with a blog on your website, and if you’re running a business from a website, then that is often the best choice. However, if you are still in the early stages of launching your business, then consider another already platform with an established audience of followers. One option is Medium. Creating a profile and starting is simple, but don’t stop there. The content you publish matters, too.
A business blog should, above all, drive value and interest for your readers. Opt for quality content over quantity every time to reinforce this. If you haven’t done so already, research what your audience’s pain points are and how your products and services can solve those concerns.
Choose topics that center on this and address to your audience through the written word. Finally, don’t neglect search engine optimization.
Optimize for Search Success
SEO? It almost sounds like it belongs in alphabet soup. Yet, taking the time to know and understand which keywords, titles, headings, and meta descriptions work best for your blog can increase your chance of success. Search engine optimization is how your blog gets noticed in web searches.
Search engine optimization uses the same search terms your audience uses as it relates to their pain points — the problems you may have a solution for. So, gear up for success with a spoonful of SEO in each blog for better search engine rankings.
Don’t be afraid to use images to accompany your blogs. Images that complement your topics give readers’ eyes a break. They also support your topic, improve your SEO, encourage social sharing, and make your blog more memorable.
Never grab a random image from the web, though. Many images and graphics are copyrighted and require permission or attribution for use. You can use your own images, purchase images from share sites like Shutterstock or Adobe, or opt for free-for-commercial-use images from share sites such as Pixabay, Unsplash, Pexels, or FFCU.Net.
Promote Your Blog
Promote your blog on your social media channels. It’s one of the easiest ways to get your blog noticed. If your blog lives on your business website, add share buttons to your blog that allow your readers to share it with their social circles as well regardless of whether they found your blog on Facebook, your website, or somewhere else. Sharing is caring and an excellent way to build a following.
Featured Image by: Pexels | Suzy Hazelwood